Social Media Marketing | SEO Services | Facebook

Social Media Marketing | SEO Service  | Online Marketing

Online Social Media Marketing on Facebook, Twitter, etc does work!

What is the difference between Google, Yahoo & Bing Search Engines Marketing (SEM) vs. Facebook, LinkedIn, Twitter, Ning and host of other Social Media Marketing (SMM) platforms?  The most important differentiation is that search results from Google, Yahoo and Bing Search are for immediate information request from consumers, while Facebook, LinkedIn, Twitter, Ning are social media platform for human interaction between like minded people.

This is a significant differentiation which needs to be understood, because both have value and over time usage may become blur.  Currently, in order to get the best and immediate ROI from online marketing services -- there is no substitute for Google, Yahoo & Bing search results.  The effects on business leads & sales can be seen within days, weeks and months because of online ads and supporting it with organic search results.

While social media marketing requires the development of a personalized network of "friends" which then can be leveraged to expand on referral business transactions through social connection.  

What is amazing to most research firms is the rapid adoption of facebook by Internet users world wide as a new communication platform.  This platform though simplistic on the surface and while its used by millions its still not widely understood by marketing firms, PR firms and even branding firms.  Sure, facebook allows anyone to advertise on the platform but its no where close to the level of sophistication as Google AdWords platform. 

Social medial marketing, requires premeditated planning, understanding client's business of selling products or services and to what demographic of customers.  Then building a strategic plan and road map of what type of information when shared will deliver both the message and at the same time bring in the level of interest from facebook users to be attracted to "fan page" or "account". 

VERTX SEO objectives are to gain long-term relationships with potential customers for our clients via social media marketing, yet go after immediate leads and sales for our client through delivery of coupons and sale events which deliver small number of customers, but helps to break even on marketing costs, as the fans increase the ROI becomes significant and exponential in terms of leads and sales. 

Example of a strategy we deliver for our of our management services clients who happens to be one of the oldest local Houston furniture stores.  We are delivering facebook and twitter communications to attract three critical demographics of customers:

1. Graduating University Students - why because when they get into the workforce, typically they are looking for affordable furniture

2. Interior Decorators - this group seeks unique furniture for their clients thus educating them with new items keeps their interest and often results in large transaction for the furniture store

3. Parents with kids - unique kids furniture and information which bring them to the store

Clearly each social media platform is different and requires a different strategy to get the best results.  VERTX SEO - Houston SEO Company has expertise with Facebook, Twitter, Linkedin and Ning - social media marketing platform.  Contact us with your requirements.