SEO | Search Engine Optimization | SEO
Houston | SEO Texas
We fix non-performing
website to deliver quality leads & sales!
 Search Engine Optimization
is the art and science of combined efforts of search
certified content writers, search compliant website
designers and search engine optimization experts. Lets
discuss each of these skilled professionals so that you can
see what make VERTX SEO a unique choice as your business
marketing resource:
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Search Certified Content Writer:
unlike many website design firms, we start the process
focused on researching keywords and competitive
landscape analysis for your business vs. jumping into
website design. These search certified content
writers are given keywords we identify, typically 5 to
10 keywords, and then these keywords are used through
varied degrees of importance to emphasize the "relevance
of the site", thus more making the site appealing to the
search engines and for human consumption / conversion of
leads.
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Search Engine Compliant Website
Designer: many website design firms have
designers on hand but most have little or no
understanding of what it takes to do what we call
"onsite optimization". Its mission critical to get
the content provided by the writer into the right layers
-- such as title tags, header tags, meta tags, H1 tags,
H2 tags so that the search engines can understand how to
read the information and present the site to be found by
potential customers. This highly skilled member of
the team also must ensure that VERTX SEO design
principles are followed to produce websites which has a
higher lead / sales conversion rates than most sites.
More details are provided Web Marketing | SEO
Website Design page.
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Search Engine Optimization
Expert: this professional at VERTX SEO operates
as a project manager for SEO tasks and coordinates the
content with the content writer and search compliant
website designer and our client. The initial
research for the keywords and competitive analysis is
critical steps which if not done correctly can have
limited ROI for our Client's. Often we have to
re-work website design, content and search engine
optimization efforts done by other SEO firms because the
keywords were not researched properly. Once the
site is completed and in production, our SEO experts
coordinate a multitude of tasks which in the industry is
called "off site optimization". This is basically
promoting and marketing your website outside of the
website --- this is where most of VERTX SEO time and
effort is spent.
Most often we find VERTX SEO is called to
the rescue when clients spent a bunch of money on website
marketing with SEO firms or Website Design firms and most
often the projects are not done right. Let us define
what we mean by the words "done right" --- our definition is
the website is not search engine optimized, therefore, the
search engines such as Google, Yahoo and Bing does not find
the information on the website "relevant", so often the
website is not ranked well.
Furthermore, its likely the website is not
designed to convert website traffic into leads or sales,
thus the human interface does not produce -- trust,
capabilities and call to action for the consumer, thus
potential promotions done by the client using Google
AdWords, may not have delivered the results expected.
Finally, its also likely that the client was
sold SEO Services by some firm and they agreed to rank the
site for specific keywords, which likely were not researched
correctly and either were not ranked at all or the ranking
did not produce the expected results.
SEO Houston is where we are
based. However, we are also know as SEO Texas
and SEO Company -- these are broad terms but really what we
do is help our clients understand how SEO services can help
them increase their leads and sales. Our efforts
are measured, at VERTX SEO we focus on the core metrics ---
"cost per lead". In order to monetize this we
work closely with our clients to measure all Internet
Marketing efforts and measure calls and email from the
Internet so that we can measure performance.
Give VERTX SEO -- Search Engine
Optimization team a call, no obligations, we can
review your website / web project and discuss the missing
components at no charge. If you work in Houston Texas
and looking for Houston SEO, then we can meet you/your team
in person and provide you with a free 1 hour in depth
consultation.
Weather we conduct the review session online
via phone and remote connection or in person SEO meeting, we
guarantee that you will know more about how the
search engine optimization works and what needs to
be done for your organization to accelerate leads and sales
from being online.
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