SEO | Search Engine Optimization | SEO Houston | SEO Texas
We fix non-performing website to deliver quality leads & sales!
Search Engine Optimization is the art and science of combined efforts of search certified content writers, search compliant website designers and search engine optimization experts. Lets discuss each of these skilled professionals so that you can see what make VERTX SEO a unique choice as your business marketing resource:
- Search Certified Content Writer:
unlike many website design firms, we start the process focused on researching keywords and competitive landscape analysis for your business vs. jumping into website design. These search certified content writers are given keywords we identify, typically 5 to 10 keywords, and then these keywords are used through varied degrees of importance to emphasize the “relevance of the site”, thus more making the site appealing to the search engines and for human consumption / conversion of leads. - Search Engine Compliant Website Designer: many website design firms have designers on hand but most have little or no understanding of what it takes to do what we call “onsite optimization”. Its mission critical to get the content provided by the writer into the right layers — such as title tags, header tags, meta tags, H1 tags, H2 tags so that the search engines can understand how to read the information and present the site to be found by potential customers. This highly skilled member of the team also must ensure that VERTX SEO design principles are followed to produce websites which has a higher lead / sales conversion rates than most sites.
- More details are provided Web Marketing | SEO Website Design page.
- Search Engine Optimization Expert: this professional at VERTX SEO operates as a project manager for SEO tasks and coordinates the content with the content writer and search compliant website designer and our client. The initial research for the keywords and competitive analysis is critical steps which if not done correctly can have limited ROI for our Client’s. Often we have to re-work website design, content and search engine optimization efforts done by other SEO firms because the keywords were not researched properly. Once the
site is completed and in production, our SEO experts coordinate a multitude of tasks which in the industry is
called “off site optimization”. This is basically promoting and marketing your website outside of the website — this is where most of VERTX SEO time and effort is spent.
Most often we find VERTX SEO is called to the rescue when clients spent a bunch of money on website marketing with SEO firms or Website Design firms and most often the projects are not done right. Let us define what we mean by the words “done right” — our definition is the website is not search engine optimized, therefore, the search engines such as Google, Yahoo and Bing does not find the information on the website “relevant”, so often the website is not ranked well.
Furthermore, its likely the website is not designed to convert website traffic into leads or sales, thus the human interface does not produce — trust, capabilities and call to action for the consumer, thus potential promotions done by the client using Google AdWords, may not have delivered the results expected.
Finally, its also likely that the client was sold SEO Services by some firm and they agreed to rank the site for specific keywords, which likely were not researched correctly and either were not ranked at all or the ranking did not produce the expected results.
SEO Houston is where we are based. However, we are also know as SEO Texas and SEO Company — these are broad terms but really what we do is help our clients understand how SEO services can help them increase their leads and sales. Our efforts are measured, at VERTX SEO we focus on the core metrics — “cost per lead“. In order to monetize this we work closely with our clients to measure all Internet Marketing efforts and measure calls and email from the
Internet so that we can measure performance.
Give VERTX SEO — Search Engine Optimization team a call, no obligations, we can review your website / web project and discuss the missing components at no charge. If you work in Houston Texas and looking for Houston SEO, then we can meet you/your team in person and provide you with a free 1 hour in depth consultation.
Weather we conduct the review session online via phone and remote connection or in person SEO meeting, we guarantee that you will know more about how the search engine optimization works and what needs to be done for your organization to accelerate leads and sales from being online.
