Google AdWords Management | Pay Per Click Ads Managed
Google AdWords Optimization | AdWords Keywords Optimization
Google AdWords platform is what we call in the technology industry the “killer app” — this is a platform so well designed for the average consumer that its like giving candy to a child. The problem with the platform is anyone can start to use it with little or no training but unlike monopoly money, business owners are playing with real money, also known as cash, ok with Google AdWords — its really setup as credit card or debit card transactions.
Google AdWords does not work? If this is a familiar question or statement, then VERTX SEO can help. Google AdWords does work and it works very well for millions of business owners and your business too can benefit from it.
There are many organizations like WebVisible, AdZoo, ReachLocal, YellowPages, AT&T and many other so called marketing platforms selling online marketing services. These platform leverage Google AdWords or Microsoft AdExchange platform to present your ads online and they keep somewhere between 15% – 50% of the actual ad budget you allocated to promote your website online. So, often a large number of customer are using 3rd party, middleman platform providers to get exposure online which can be delivered directly via Google AdWords and Microsoft AdExchange. We have elected to leave out Yahoo pay-per-click platform for now, since its increasing unclear if Yahoo will be cannibalized by Microsoft in the near future.
How do you optimize Google AdWords and why should you care? Every year, online ads costs are going up, in the latest news, cost of online marketing rose by 33% year over year. Therefore, its important to ensure that the keywords selected are for words your business really do want exposure and not just try to get every keyword because Google platform suggests it. Additionally, significant amount of external data should be researched using search engine optimization competitive data analysis tools to find out from competitor websites what keywords are actually converting into leads and sales for them, thus selecting same or similar keywords to get the maximum ROI for your campaign and budget.
Furthermore, designing the Google Ad Campaigns though seems really simple, can have profound impact on impressions (exposure) and click through rates (CTR). Typically, we, VERTX SEO like to achieve a minimum of 1% CTR or more so that the campaigns a bring sufficient qualified leads to the website and measuring conversions into leads and sales to conclude that the budgets, campaign and the website is tuned correctly for our clients.
Google uses its own search engines to confirm if the campaigns designed and the keywords selected in Google AdWords are relevant and click through rates are monitored and measured to ensure that Google is presenting the right ads to the right consumers. Ads ranking is a critical part of the process, you can outbid your competitors only to get poor or limited ROI because the ads does not connect and your are paying too much per click.
Google recently added Google AdWords to Google Analytics — this allows VERTX SEO the opportunity to see what keywords are working from the campaign all the way through to a call or email through what is called Google Analytics Goal Setting.
Google AdWords is a platform where if you have a small fractional budget or large budgets, the platform will work for you to provide the level of exposure you are willing to pay for to get you the maximum exposure possible within your budget. Google AdWords management is a combination of art and science, getting the best ROI requires hands on management, experience and continuous optimization. VERTX SEO provides Google AdWords managed services at affordable rates, promising to deliver at least 3 to 10 times return on your marketing budget.
VERTX SEO understands how to leverage Google AdWords using Google Certified AdWords staff to deliver optimized Google AdWords campaigns. This is a dynamic platform and its a market place where your competitors are getting leads and if you are not leveraging a professional Google AdWords management company like VERTX SEO, you maybe wasting a large portion of your ads budget due to bounce rates and keywords which does not convert into leads and sales.
The chart below shows a campaign run by a 3rd party Google, Yahoo & Bing certified 3rd party platform partner company selected by VERTX SEO for a client to operate pay-per-click ads. This 3rd party company is a Certified Google, Yahoo & Bing Platform Technology Partner, 1 of 3 certified platform partners in the world.
VERTX SEO allocated $500 as an initial budget and the results are benched below for your to review. VERTX SEO operated Google AdWords platform manually using experienced Google AdWords management experts while the 3rd party leveraged technology and people skilled with their platform connected with Google AdWords.
As you can see in the charts below both campaigns were optimized on Aug 2 — while VERTX SEO bounce rate starts to fall, 3rd party platform operators rise. What is different about VERTX SEO websites is we operate a “complete website” optimized for content and site traffic with relevant keywords and Google AdWords campaigns — while 3rd party platforms typically operate a “landing pages” website micro websites delivering information which typically too limited for the consumer to really connect. This information can be deduced from the avg. time spent of the site by visitors — VERTX SEO operated website is 1.56 minutes while the landing page website is approximately 30 seconds.
The concern is the 94.74% bounce rate by the 3rd party marketing service — imagine throwing away app. $95 to potentially get only $5 worth of traffic to your website, assumption 20% will potentially become a lead, that means only $1 for every $100 spent will potentially become a lead (not sale). These are the worst numbers we have seen. NOTE: Make sure if you are using a 3rd party marketing firm — tell them you want to include Google Analytics and you want access to this information so you can monitor performance of the landing page website or complete website.
While VERTX SEO continues to tweak and squeeze the campaign and keywords to figure out with precision which keywords and what campaigns drive the traffic to the website, then further analysis is conducted over time to make sure the website pages and content is able to deliver the communications to the consumer so to get the optimal levels of return on investment for every dollar spent. VERTX SEO bounce rate moved from 89% down to 56% within 3 weeks — thus increasing the number of leads, reducing wasted marketing dollars.
As you can see from reviewing the above information, VERTX SEO services focus on delivering results with confidence and with measured results. Google AdWords management delivers amazing results when customers leverage professional SEO firms like Houston SEO company — VERTX SEO. Give us a call or email us for a free evaluation of your Google AdWords campaigns