Google Places (Google Maps) Listing | Google Local SEO
Online Marketing for Local Businesses | List your business on Google
Google Local now called Google Places or Google Maps are all synonymous with online marketing for local businesses by listing your business on Google. Google Maps, is how Google has decided to compete against yellow pages and other local advertising listings providers. While doing search in with specific city, zip or local address on Google, you will spot, Google display maps right below the Google AdWords sponsored ads.
Google maps display content specific to the IP address of the searching persons computer and the keywords entered in the search box. This additional parameter of physical address location of the computer changes what different people will see on maps. However, Google Places Local Maps configuration and setup requires considerable thought prior to listing. The keywords selected and the process of listing, surrounding it with proper content can deliver optimal performance — resulting in yet another channel where qualified leads and customers will flow to your website generating sales for your business.
Google Maps Optimization | Google Maps SEO — how does this work? VERTX SEO again starts with 1st conducting in depth competitive keyword research for specific customer’s business which attracts the best ROI. This research is in valuable and often is the step missed by most Google Maps setup vendors and customers. Then we define content planning around the keywords before we start the process of setting up Google Maps. Additionally, its critical to ensure that Google Maps have a review section. Its important to focus customers to complete reviews and the reviews can dramatically enhance or reduce search results from Google Maps.
At VERTX SEO we do not leave much to chance, we work with purpose toward getting our clients ranked for specific keywords on Google Maps, this takes time and often requires Google Maps search optimization (not the same as search engine optimization tasks which is much more difficult than Google Maps Search Optimization). To be clear, the listing of our Clients website and content is effective within days, however, to get the ranking for specific keywords on Google Maps, that can take between 3 weeks and 6 months. Its a factor of competition of the keywords and physical location of the business listing.
As you can see from reviewing the above information, VERTX SEO services focus on delivering results with confidence and with measured results. Google AdWords management delivers amazing results when customers leverage professional SEO firms like Houston SEO company — VERTX SEO. Give us a call or email us for a free evaluation of your Google AdWords campaigns.
Google Maps can deliver significant ROI through close to free exposure for local businesses seeking an affordable marketing strategy. However, if maps (Google Places) is not setup correctly, then the overall exposure of the website is diminished. The configuration and setup of Google Places (Google Maps) is important. On the surface it looks simple but the process and the overall setup needs to align with SEO objectives of the overall online marketing success of the website. The exposure and the keywords must be researched and confirmed and Google Places setup with optimized keywords which then needs further re-enforcement with SEO services to get the rankings on maps. As with organic search and Google AdWords ads position placement, maximum click through occurs when positioned in 1 through 4 position on maps.
Additional factor which must be part of the overall Google Maps setup and configuration is the review section. This review section becomes increasingly important for a business and its critical for the business owners to watch this carefully while good reviews will have positive impact on attracting new customers, negative reviews will have dramatic impact on the business. VERTX SEO we believe in being proactive by requesting customers to continuously add good reviews so that when their is a bad review, the communications can be balanced with more good then the bad.
Typically, clients come to VERTX SEO when they have bad reviews or have been listed on sites like Rip Off Report — we fix rip off report report with SEO services. This takes time and a lot of effort but we can over time address the bad reviews by burring it deep in the Internet pages. Please note that if you are listed on Rip Off Report — there is no way to get this removed from the Rip Off Report site. Call us and we can explain in detail why they are able to do this and the only options for your business is legal action against the person who has posted the comments and assuming you will win, requesting plaintiff to send in a rebuttal, however, the original comments will continue to be on the Rip Off Report website.
Google Map Reviews is an important feature which should be monitored by a business and leveraged to enhance the overall traffic to the website from qualified leads searching for products and service offered by the client. Furthermore, the reviews will enhance credibility and further develop opportunities to increase the leads and sales conversion rates delivering one of the lost cost of marketing available online.
Give VERTX SEO a call or email and we can discuss this topic in detail and provide you with guidance on how to proceed. There is no obligation to use our services, we look forward to connecting with you.