Search Engine Marketing | SEO
Company | Page 1 Ranking
How Ranking Works & Why Page
1 Position 1 - 5 is important?
Today everyone works and lives at Internet
speed, where information is served up by Google, Yahoo and
Bing online, via mobile devices and even SMS texting
services. The typical search for information occurs in
seconds on page 1 or page 2 of searched keywords or most
users will change the keyword phrase within two tries to
find a better performing word. Its mission critical to
be found on page 1 of Google, Yahoo & Bing if you can see
the heat image below, which shows exactly where most of the
clicks take place.
How do you get to page 1 and into
the most found areas? This is actually on the
surface very simple to communicate:
Be Relevant, Be Found!
Unfortunately, its not that simple.
Let us discus the following topics in sub-sections because
all of this become relevant to getting found but we still
need to convert even after your site is found, in order for
our customers to get the full ROI on their online marketing
dollars spent.
-
Pay Per Click Ads -- Google,
Yahoo & Bing all provide such platform,
however, the most important fact here is just because
you send money does not mean they will serve your ads
and get you the leads. The results will vary from
customer to customer from ad to ad from keyword to
keyword and from SEO firm to SEO firm or even if its
handled by internal staff members. Why?
Because the platform are designed as market places, thus
its up to the campaign manager to constantly optimize
the ads, keywords, costs and ensure the quality score is
above 6/10. The quality score is the measurement
of ads, aligned with keywords and click through rate
(CTR). Yes, we know this all might be too
technical for our readers, but its important to
understand that its not as simple as running an ad and
paying the search companies. Its time consuming
when its done right and the results will be astounding.
By the way cost of online ads will continue to rise at
an annual rate of 33% year over year, so be prepare to
hand over your wallet to Google, Yahoo and Bing if this
is your only strategy for marketing. Sponsored Ads
do deliver results, if you are positioned between
position 1 - 4 (sometime 5).
-
Google Places (Google Maps)
-- as you can see from the click through heat
map, that Google wants to control much most desired
areas where consumers are clicking. Thus Google
Local is what they are selling in this position (Yahoo &
Bing will soon follow). To date the ROI from
Google Maps has been delivered with mixed results.
Google is pushing this area hard and VERTX SEO provides
Google Maps optimization services and Google Maps review
monitoring services as part of our service plans.
Thus, ranking in Google Maps is significantly important,
the techniques we use to help rank is complex, not only
do we need to think about the keywords and how to
position in within maps, but also we have to consider
the address of our clients business and how to leverage
so that it with show up in the demographics most
customers are searching for. This geo targeting is
a new parameter which SEO firms are leveraging for our
clients, to get better local qualified search traffic to
come to the website.
-
Organic Search Engine
Optimization (SEO Services) --
VERTX SEO is a full service search engine optimization
Houston firm. SEO service is the most critical
part of the entire process of search pages / search
information. The keywords bring up the search
results which are the millions of pages which has the
information Google, Yahoo & Bing want to present and
they want to present the most relevant information on
page 1 and the most clearly identified content for a
specific keyword phrase on position 1. VERTX SEO
is able to provide Google, Yahoo and Bing, through a
variety of online activities, such as link building,
article submissions, blog postings, etc. the information
required by the search bots (search crawlers) to
sufficiently check, confirm, validate and ensure that
our customers are relevant and should be on page 1 of
Google, Yahoo and Bing and within months, on page 1,
position 1 -- which delivers to our customers lowest
cost for online marketing period. A key point to
consider, is that Google Local Maps does not show up for
all searched keywords -- thus organic search results
takes the position of the maps area, making positions 1
- 5 on page 1 of Google, Yahoo and Bing one of the most
sought after spots on search results. A key factor
to consider is that 70% of the clicks generated in the
organic section of the search results are buyers of
products and services vs. tire kickers / information
shoppers.
Now that you have prospective on why is
critical to be on page 1 of Google, Yahoo and Bing and more
importantly than being on page 1, is the ability of very few
SEO firm's ability to deliver clients all the way up to page
1 position 1, this is what we call "sticking to the roof of
search results" -- for the organic search area. We
specialize in this area because of many unique search engine
optimization techniques VERTX SEO has perfected over the
years. One of which is obvious but difficult to
produce, is quality of deliver of information for search
crawlers to find and rank as highly relevant for our clients
websites. There is no magic or "black box" strategies
for search engine optimization firms -- the real
differentiation is quality of service, quality of results
and speed at which customer service calls changes into
results for our clients.
Houston SEO firm - VERTX SEO works very hard
to produce magical results for our clients through optimal
search rankings delivering leads and sales. Give us a
call to discuss your specific needs.
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