Google AdWords Management | Pay Per
Click Ads Managed
Google AdWords Optimization
| AdWords Keywords Optimization
Google AdWords platform is what we call in
the technology industry the "killer app" -- this is a
platform so well designed for the average consumer that its
like giving candy to a child. The problem with the
platform is anyone can start to use it with little or no
training but unlike monopoly money, business owners are
playing with real money, also known as cash, ok with Google
AdWords --- its really setup as credit card or debit card
transactions.
Google AdWords does not work?
If this is a familiar question or statement, then VERTX SEO
can help. Google AdWords does work and it works very
well for millions of business owners and your business too
can benefit from it.
There are many organizations like WebVisible,
AdZoo, ReachLocal, YellowPages, AT&T and many other so
called marketing platforms selling online marketing
services. These platform leverage Google AdWords or
Microsoft AdExchange platform to present your ads online and
they keep somewhere between 15% - 50% of the actual ad
budget you allocated to promote your website online.
So, often a large number of customer are using 3rd party,
middleman platform providers to get exposure online which
can be delivered directly via Google AdWords and Microsoft
AdExchange. We have elected to leave out Yahoo
pay-per-click platform for now, since its increasing unclear
if Yahoo will be cannibalized by Microsoft in the near
future.
How do you optimize Google AdWords and why
should you care? Every year, online ads costs are
going up, in the latest news, cost of online marketing rose
by 33% year over year. Therefore, its important to
ensure that the keywords selected are for words your
business really do want exposure and not just try to get
every keyword because Google platform suggests it.
Additionally, significant amount of external data should be
researched using search engine optimization competitive data
analysis tools to find out from competitor websites what
keywords are actually converting into leads and sales for
them, thus selecting same or similar keywords to get the
maximum ROI for your campaign and budget.
Furthermore, designing the Google Ad
Campaigns though seems really simple, can have profound
impact on impressions (exposure) and click through rates
(CTR). Typically, we, VERTX SEO like to achieve a minimum
of 1% CTR or more so that the campaigns a bring sufficient
qualified leads to the website and measuring conversions
into leads and sales to conclude that the budgets, campaign
and the website is tuned correctly for our clients.
Google uses its own search engines to
confirm if the campaigns designed and the keywords selected
in Google AdWords are relevant and click through rates are
monitored and measured to ensure that Google is presenting
the right ads to the right consumers. Ads ranking is a
critical part of the process, you can outbid your
competitors only to get poor or limited ROI because the ads
does not connect and your are paying too much per click.
Google recently added Google AdWords to
Google Analytics --- this allows VERTX SEO the opportunity
to see what keywords are working from the campaign all the
way through to a call or email through what is called Google
Analytics Goal Setting.
Google AdWords is a platform where if you
have a small fractional budget or large budgets, the
platform will work for you to provide the level of exposure
you are willing to pay for to get you the maximum exposure
possible within your budget. Google AdWords
management is a combination of art and science, getting the best
ROI requires hands on management, experience and continuous
optimization. VERTX SEO provides Google
AdWords managed services at affordable rates,
promising to deliver at least 3 to 10
times return on your marketing budget.
VERTX SEO understands how to leverage Google
AdWords using Google Certified AdWords staff
to deliver optimized Google AdWords campaigns. This is
a dynamic platform and its a market place where your
competitors are getting leads and if you are not leveraging
a professional Google AdWords management
company like VERTX SEO, you maybe wasting a large portion of
your ads budget due to bounce rates and keywords which does
not convert into leads and sales.
The chart below shows a campaign run by a
3rd party Google, Yahoo & Bing certified 3rd
party platform partner company selected by VERTX SEO for a client to
operate pay-per-click ads. This 3rd party company is a Certified Google,
Yahoo & Bing Platform Technology Partner, 1 of 3
certified platform partners in the world.
VERTX SEO
allocated $500 as an initial budget and the results are
benched below for your to review. VERTX SEO operated
Google AdWords
platform manually using experienced Google AdWords
management experts while the 3rd party leveraged
technology and people skilled with their platform connected
with Google AdWords.
As you can see in the charts below
both campaigns were optimized on Aug 2 -- while VERTX SEO
bounce rate starts to fall, 3rd party platform operators
rise. What is different about VERTX SEO websites
is we operate a "complete website" optimized for content and
site traffic with relevant keywords and Google AdWords
campaigns --- while 3rd party platforms typically operate a
"landing pages" website micro websites delivering information
which typically too limited for the consumer to really
connect. This information can be deduced from the avg. time
spent of the site by visitors --- VERTX SEO operated
website is 1.56 minutes while the landing page website is
approximately 30 seconds.
The concern is the 94.74% bounce rate by the
3rd party marketing service ---
imagine throwing away app. $95 to potentially get only $5
worth of traffic to your website, assumption 20% will
potentially become a lead, that means only $1 for every $100
spent will potentially become a lead (not sale). These
are the worst numbers we have seen. NOTE: Make
sure if you are using a 3rd party marketing firm --- tell
them you want to include Google Analytics and you want
access to this information so you can monitor performance of
the landing page website or complete website.
While VERTX SEO continues to tweak and
squeeze the campaign and keywords to figure out with
precision which keywords and what campaigns drive the
traffic to the website, then further analysis is conducted
over time to make sure the website pages and content is able
to deliver the communications to the consumer so to get the
optimal levels of return on investment for every dollar
spent. VERTX SEO bounce rate moved from 89% down to
56% within 3 weeks -- thus increasing the number of leads,
reducing wasted marketing dollars.
As you can see from reviewing the above
information, VERTX SEO services focus on delivering results
with confidence and with measured results. Google
AdWords management delivers amazing results when customers
leverage professional SEO firms like Houston SEO company --
VERTX SEO. Give us a call or email us for a free evaluation
of your Google AdWords campaigns.
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